Mobile app growth agency. Evidence before expansion.
Mobile app growth agency for paid acquisition, creative, ASO, attribution and retention. Review the evidence with Sharply Labs before expanding scope.
For app teams choosing their next growth decision.
App founders deciding whether to hire an external growth partner; Heads of growth and UA leads with acquisition activity but unresolved measurement questions; Product marketers connecting ad promises to the store and first-session journey; Subscription and purchase-led teams evaluating payback with mature and incomplete cohorts; Internal teams needing clearly assigned media, creative, store or analytics work; Pre-launch teams assessing instrumentation and store readiness before committing media budget
Where the evidence stops being useful.
Platform reports and revenue records tell different stories; An install is counted, but activation or payment quality is unclear; Ads, store listings and onboarding make different product promises; Creative decisions lack documented hypotheses, rights or review criteria; Retention, refunds or cohort maturity are missing from payback decisions; No agreed owner for the next repair, experiment or budget decision
What we do for mobile apps.
Connected workstreams with explicit deliverables, owners and unresolved questions. Scope depends on access, product readiness and the evidence available.
Paid acquisition & creative
Review campaign goals, creative evidence and account constraints before choosing the next test. Operate the agreed media scope with documented hypotheses and decision rules. Account and objective review; Creative briefs and rights checklist; Asset and test register; Budget decision log
ASO & store conversion
Check whether the ad, store listing and first session describe the same product. Deliver a store-journey review and prioritized listing or onboarding experiments, subject to platform eligibility and product support. Listing and message review; Screenshot and video briefs; Localization requirements; Conversion experiment backlog
Retention & payback
Separate observed revenue from projected value. Review activation, subscription or purchase paths, retention and refunds with the product team; specify lifecycle and paywall experiments without promising a lift. Cohort definitions; Revenue and refund reconciliation; Lifecycle experiment briefs; Payback assumptions and gaps
Attribution & measurement
Review event definitions, consent, attribution windows and reporting differences. Deliver an event-quality checklist, reconciliation notes and a reporting specification; engineering work and access are scoped explicitly. Event contract and QA; MMP and privacy framework review; Reporting reconciliation; Measurement owner map
Apple Ads
Review App Store placements and campaign reporting in the context of your app, market and post-install evidence. Placement and account eligibility must be checked; no default channel winner.
Google App campaigns
Assess install, engagement or pre-registration objectives and the placement scope documented by Google. Choose an objective around product stage and usable signals, not a promised volume or return.
TikTok App Promotion
Review install, retargeting, in-app event and value objectives against creative readiness and event quality. Confirm the account requirements before proposing execution.
Meta Ads
Media and creative planning within the agreed app scope. Review account setup and measurement evidence before making a test recommendation; no availability or performance promise.
ASO & store journey
Review search language, listing assets and the path into the app. Store visibility and conversion are observed outcomes, not guaranteed rankings.
Lifecycle & retention
Coordinate onboarding, paywall and lifecycle experiments with product owners, consent requirements and implementation capacity.
What we measure
Acquisition cost with a defined denominator; Activation and event-quality coverage; Store-to-install conversion where observable; Trial-to-paid and purchase conversion; Cohort retention with maturity noted; Revenue, refunds and payback assumptions; Attribution gaps and reporting uncertainty
A 90-day decision sequence, not a results deadline.
Illustrative planning sequence. Timing and execution depend on access, approvals, engineering capacity and usable signals; no launch date or performance outcome is guaranteed.
Review
Inventory account access, store journey, creative, event quality and revenue evidence. Deliver a constraint map and unanswered questions.
Prioritize
Agree what to repair, test or defer. Document owners, dependencies, budget boundaries and the decision each workstream supports.
Prepare
Define creative briefs, listing experiments, event QA and reporting requirements. Confirm rights, approvals and implementation readiness.
Observe
Review agreed work and available signals. Record cohort maturity, attribution limits and whether the evidence permits a decision.
Decide
Deliver a decision log and next-scope agenda: continue, change, pause or gather more evidence. Expansion is conditional, not a scheduled outcome.
Stack & integrations
AppsFlyer; Adjust; RevenueCat; Mixpanel; Amplitude; Apple Ads; Google Ads; Meta Ads; TikTok Ads; Looker
Search visibility work with explicit limits.
When discovery is in scope, review crawlability, app identity and useful product content. Search and AI-answer observations are supporting evidence, not proof of acquisition impact. No ranking, recommendation or AI citation is promised. Technical and entity-consistency review; Product content with verifiable claims; Structured data matching visible content; A documented question set for visibility observations; Separate search observations from qualified-conversion evidence
Scope follows an evidence review.
Scope follows an evidence review. A proposal identifies responsibilities, deliverables, dependencies, media budget and fees separately. Creative production, engineering support and ongoing operation are agreed explicitly; no rate or engagement length is assumed here.
Decision guides
User acquisition strategy
Define the acquisition system and the decision each channel should support.
Google App campaign goals
Choose an objective around product stage and optimization-signal readiness.
Choosing an app marketing agency
Evaluate a partner's evidence, responsibilities and fit before hiring.
Mobile app marketing audit
Understand the diagnostic method before commissioning repairs or tests.
Where is paid growth breaking?
For app founders, heads of growth, UA leads and product marketers deciding what to examine next. Bring your acquisition setup, store journey, event-quality questions and payback evidence to a free 15-minute consultation. We will identify what can be examined and what needs further access or analysis. Receive a prioritized decision agenda: the constraints to investigate, evidence gaps and next ownership decisions. This is a starting agenda, not a completed account audit. No promised channel winner, CAC or ROAS improvement, rankings or AI citations.
Who is this service for?
App founders, heads of growth, UA leads and product marketers choosing help with paid acquisition, creative, store conversion, attribution, retention or measurement. Fit depends on the product, evidence and responsibilities to be agreed.
What do we receive from the initial consultation?
A prioritized decision agenda covering constraints to investigate, evidence gaps and next ownership decisions. The free 15-minute conversation is not a completed account audit; deeper access and analysis are scoped separately.
Can you work with our existing measurement stack?
We review the current MMP, analytics and revenue setup before recommending changes. Access, event definitions, consent requirements and engineering responsibilities determine what can be verified or implemented.
Can you support ad creative and store conversion?
Yes, within an agreed scope: creative briefs, production requirements, rights checks, listing reviews and experiment plans. Asset volume, production partners and approvals are specified in the proposal, not fixed here.
Do you guarantee acquisition or search results?
No. We do not promise a channel winner, CAC or ROAS improvement, payback date, store rankings, AI recommendations or citations. Decisions depend on product economics, evidence quality, platform requirements and implementation.
How are scope, pricing and timing decided?
Scope follows an evidence review. A proposal separates fees and media budget and identifies deliverables, dependencies and owners. The 90-day sequence is a planning example, not an outcome deadline or a fixed engagement term.
Will you work alongside our internal team?
Yes. We agree who owns media, creative, store changes, product implementation and measurement. Unresolved ownership or missing access is recorded before work is committed.
Can a pre-launch app start here?
Yes, with a readiness review rather than a scaling promise. We examine the store proposition, instrumentation, consent and test requirements before recommending whether paid activity is appropriate.