Tactics our clients pay for, written down. Operator-grade essays on Generative Engine Optimization (GEO), the 10-channel paid stack, hyper-local activation, creative testing, and attribution beyond Meta. From the Sharply Labs Editorial Team.
Home Industries Case studies Insights Growth services Development services Portfolio About Contact Google Ads vs. Meta Ads for E-commerce: Choose by Demand State, Not Platform ROAS E-commerce Contribution Margin: Turn Unit Economics Into Paid-Media Decisions How to Choose a CPG Marketing Agency: A Buyer’s Evidence Framework Mobile App Marketing Audit: Diagnose the Growth System Before You Scale Spend Mobile App Onboarding Optimization: Turn Paid Installs Into Qualified Activation Mobile App Marketing Budget: Build a Decision-Based Paid UA Plan Mobile App LTV for Paid Acquisition: Calculate Value Without Borrowing From the Future Google App Campaign Creative Assets: Build a Portfolio, Not a File Dump Meta Ads Creative Testing for E-commerce: Build a Learning System, Not a Content Quota Web-to-App Funnel vs. Direct App Install: Choose the Route by Decision Burden Mobile App User Acquisition Strategy: Build a System That Can Earn the Next Dollar Mobile App Marketing Agency vs. In-House: Choose the Operating Model by Constraint Mobile App User Acquisition vs. Retention: Where Should the Next Growth Dollar Go? ASO vs. Paid User Acquisition: Where Should a Mobile App Invest First? App Store Custom Product Pages vs. Product Page Optimization: Which Tool Fits the Job? Apple Search Ads vs. Meta Ads for Apps: Which Channel Should Get the Next Test? Mobile App Marketing Agency Pricing: Compare Fee Models Without Comparing Apples to Oranges Google App Campaigns vs. Meta Ads for Apps: Which System Should Get the Next Test? Apple Ads Keyword Strategy: Turn Search Terms Into a Controlled Growth System App Install vs. Re-engagement Campaigns: Which Growth Job Should Get the Next Dollar? Meta Ads vs. TikTok Ads for Apps: Which Channel Should Get the Next Test? Google Ads for Apps: Choose the Right App Campaign Goal Before You Scale Meta Ads for Mobile Apps: When to Optimize Beyond Installs How to Choose a Mobile App Marketing Agency: A Buyer’s Evaluation Framework App Store Screenshots and Paid UA: Measure the Store-Conversion Effect on CPI Apple Search Ads vs. Google App Campaigns: How to Choose the Right UA Mix DTC LTV for Paid Acquisition: A Cohort Framework That Finance Can Trust Should You Bid on Your Brand Name? A Google Ads Incrementality Test for DTC Meta Ads Account Structure for DTC: Scale Without Learning-Phase Hacks Landing Page CRO for Paid Traffic: Optimize for Qualified Leads, Not Form Fills CPG Paid Media Measurement: Connect Ad Spend to Retail Sell-Through SaaS Paid Acquisition: Optimize for Activated Accounts, Not Sign-Ups Google Ads for Contractors: Optimize for Booked Estimates, Not Cheap Leads MER vs. ROAS: The E-commerce Budget Framework That Keeps Attribution in Its Place How to Get Cited by ChatGPT: Build an AI Search Visibility System Hyperlocal Marketing Strategy: Connect Location Targeting to Store-Level Economics Mobile App User Acquisition Channels: Build the Smallest Paid Mix That Can Learn Mobile App Attribution: A Decision System for MMPs, Privacy Frameworks, and Payback Server-Side Tracking for Paid Media: Build a Conversion System You Can Reconcile Schema Markup for AI Search: What It Can—and Cannot—Do Mobile App Creative Testing on Meta and TikTok: A Learning System for UA Teams UGC Ads for Mobile Apps: A Creator System Built Around Product Truth and Post-Install Value Reddit Ads Strategy: Decide When the Channel Deserves a Test Apple Ads Campaign Structure: From Search Intent to Post-Install Payback Performance Max Audit: Keep, Fix, Constrain, or Replace? Paid Media Incrementality Testing: Choose the Right Experiment Before You Trust Lift